The Objective
Get to a signed vendor relationship. Build the customer acquisition motion in parallel.
Block 9's first commercial proof point is a signed training provider. Everything in this engagement is oriented toward that outcome first, with customer-side outreach built alongside it so there is no standing start once the vendor is locked.
Pick Your Level
Two engagement options. Same core access, different depth of upfront work.
Standard
$1,500
per month
- 2x 45-min coaching calls
- DM access 8am-12pm EST daily
- Async review of sequences before they go out
- Access to LeadGrow outbound playbook
- KG agent access
- Vendor outreach sequence (written + reviewed)
- Positioning input on the Atlas vendor deck
- Customer outreach brief on vendor sign
Accelerated
$2,000
per month
- Everything in Standard
- Full GTM strategy document (pre-call)
- Competitor audit - emerging market training (pre-call)
- ICP + pain point maps, both sides (pre-call)
- Outreach assets audit of Atlas deliverables (pre-call)
- Call 1 skips discovery - starts at execution
Recommended
Accelerated - Upfront Research Delivered Before Call 1
Done-for-you research, in your inbox 48 hours before kickoff.
Call 1 skips discovery entirely and goes straight to execution.
GTM Strategy
Two-sided strategic map: which vendor profiles are most signable in your target markets, which enterprise buyer segments have the most acute training pain, and the sequencing logic for the hub-and-spoke build so vendor credibility directly unlocks customer acquisition.
Competitor Audit
Who is operating in enterprise training distribution in your target emerging markets. Where their positioning is weak. The specific angles where Block 9's real estate position and on-the-ground trust signal wins outright.
ICP + Pain Point Maps
Two maps, not one. Vendor side: training providers with distribution gaps in emerging markets, what they fear, what gets them to a signed agreement. Customer side: enterprise buyers making do with fragmented options, what that costs them operationally, what proof moves them to commit.
Outreach Assets Audit
Review of whatever Atlas has produced on the vendor side - messaging frames, positioning language, draft sequences. Diagnosis of what's working and what needs sharpening before anything goes out.
Research starts on confirmation. Expect everything in your inbox 48 hours before Call 1.
What You Get
Standard access plus a deliverable stack built for Block 9's launch motion.
Every Month (Both Tiers)
- 2x 45-min coaching calls (bring both founders and ops lead)
- DM access 8am-12pm EST daily
- Async review of live sequences before they go out
- Access to LeadGrow's outbound playbook system
- KG agent access for campaign research and targeting
Built for Block 9
- Vendor outreach sequence - written, reviewed, launch-ready
- Positioning review of the Atlas vendor deck before first prospect
- Offer framing for both sides (vendor + enterprise buyer)
- Customer outreach brief - ready to run on vendor sign
30-Day Timeline
Pre-kickoff through end of month.
Pre-Kickoff
Before Day 1
Accelerated only
Research delivered. Call 1 ready to run.
All four upfront research deliverables land in your inbox. You review and flag anything that doesn't match ground truth. To kick off you provide:
- Target markets (countries or regions)
- 2-3 vendor profiles you believe are most signable right now
- Any outreach assets Atlas has produced so far
Call 1
Week 1
Vendor sequence teardown and launch decision.
Review the vendor outreach sequence against your specific target list. Tighten positioning. Set campaign parameters. You walk out with a live sequence and a send plan for the week.
Between Calls
Weeks 2-3
Campaign live. Deck reviewed. Async channel open.
Vendor outreach runs. Mitchell reviews the Atlas vendor deck positioning before it goes to any prospect. Async DM open for real-time feedback on replies, objections, and market signals.
Call 2
Week 3
Pipeline review and customer acquisition brief.
Review what came back from vendor outreach and what it tells us about positioning. Front-load the customer acquisition brief so the transition from vendor sign to customer outreach has zero lag.
End of Month
Days 28-30
In hand going into month two.
- Live vendor outreach campaign (first cycle complete)
- Refined positioning based on real market feedback
- Customer acquisition brief ready to execute on vendor sign
- Repeatable monthly campaign process you run without Mitchell in every loop
The Atlas Layer
Atlas owns positioning, narrative, ICP definitions, and the vendor deck. Mitchell's scope is the operational layer: the sequences that run against those ICPs, the copy and offer framing that makes them convert, and the motion that keeps running after month one. The two layers are designed to fit together - no gap between what Atlas builds and what goes into the system.
Investment
Month-to-month. No retainer lock-in.
Standard
$1,500
per month - month-to-month
Accelerated
$2,000
per month - month-to-month
$200 / 30 min
Preferred rate for additional consults
Outside the standard call cadence - for urgent decisions, investor prep, or campaign triage that can't wait for the next scheduled call.
If month one doesn't surface something worth continuing, you stop. No friction.
Next Steps
Three things to confirm.
-
Pick Standard or Accelerated
Accelerated is recommended if you want research in hand before Call 1 and a faster path to execution.
-
Send target markets + vendor profiles
Which countries or regions you're prioritizing. The 2-3 training provider profiles you believe are most signable right now.
-
Email mitchell@leadgrow.ai to confirm
Accelerated: research starts immediately. Standard: Call 1 gets scheduled directly.
Accelerated research starts on confirmation. Expect it in your inbox 48 hours before Call 1.